Sam Nartey George, Minister of Communication, Digital Technology, and Innovation, says the current arrangement with MultiChoice provides immediate, meaningful savings for viewers while also aiming to improve what Ghanaians get for their money.
He told Channel One TV that the change is about unit price and real value: “I’m getting a bowl of waakye that satisfies me,” he said, painting the choice between a cheap, meagre service and a fuller package at the same or lower price.
Under the arrangement that takes effect from October 1, subscribers on lower-tier bouquets can pay the price they used to pay and receive content formerly reserved for higher tiers.
“Today with what we’ve announced from the 1st of October, if I paid for family, which was 190 Ghana, I will still get my compact the same way… football,” the minister explained, using the family-to-compact example to show how a 50% effective price cut can play out in practice.
The ministry characterizes this move as stretching purchasing power rather than limiting channels, and he also explained how premium subscribers can downshift and still get the majority of their content.
The minister emphasized that this is not a one-month promotion; rather, the goal is to make the enhanced value long-lasting and accessible, with a pricing review committee keeping an eye on the situation.
Sam George contended that the modifications make rejoining reasonable and meaningful without sacrificing content for regular users who had disconnected their boxes due to cost.
