The business that created the cutting-edge “Remember Me” political advertisement for the New Patriotic Party, Riverblade Intuition, has now spoken, revealing the sum granted to the performers among other previously unrevealed information, according to sources.
The business reacted to reports of performers’ photos being used without their knowledge or under duress after they were supposedly paid a pitiful Ghs300 after being told they would appear in a magazine and documentary.
Indeed, one of the actors, Nicholas Teye, a former Nation Builders Corps (NABCO) trainee whose image appeared on campaign billboards for the ruling New Patriotic Party (NPP) ahead of the 2020 General Elections, disclosed that threats from people unhappy with the Akufo-Addo administration’s leadership had put his life in danger.
In an interview with TV3, Mr. Teye, 35, claimed that he is unable to walk around town unassisted because he is afraid of being attacked by irate Ghanaians who suspect him of taking part in the NPP plot that is to blame for their current economic woes.
Did Nicholas Teye lie?
Reacting to the viral story, Roman Boakye Gyinae. Creative Chief and Director of Strategy at Riverblade Intuition said Nicholas Teye was being economical with the truth.
According to him, Nicholas was one of 31 people contacted for the photoshoots and were told in clear terms what it was to he used for, contrary to his claim that he was not informed.
“First of all, a simulated design of the billboard adverts was shown to him repeatedly during the photoshoot to get his expression and acting. Also, the intended purpose for his photos was expressly stated in the release form he signed before the shoot began” the Riverblade representative reacted.
Mr. Boakye Gyinae said Nicholas may be “deliberately lying or he has genuinely forgotten the details over time” revealing that he was not paid Ghs300.
According to Mr. Boakye Gyinae, Nicholas and the 31 others most of whom were not lucky to have their pictures selected received Ghs500 each as well as transportation of Ghs50 each.
This brought to a total of Ghs17,050 for the actors. Out of the 31, Mr. Teye and 5 others made the final six that was selected for the ad, which according to the creators, had more than 85million impaction on the web and influenced voter decision using emotive theme.
Thank you for making me famous
Again, contrary to the inpression Nicholas Teye created in his TV3 interview, Mr. Gyinae of Riverblade Intuition revealed Nicholas Teye had reached back them to appreciate the “fame” they have given him.
Nicholas Teye allegedly told the Advertisement team that it was through their work that he now landed a permanent teaching job and was grateful to them.
“This gentleman man called to thank us the team for the leverage the campaign gave him to earn a permanent teaching job.” Riverblade Intuition rep said.
The Remember Me campaign hit viral levels in the 2020 election and in the face of difficulties under Akufo-Addo, many Ghanaians have turned their anger on the young actors who featured in the campaign to influence voters.